Little Apple Pediatric Dentistry (LAPD) is located in Manhattan, KS and provides dental services to children. With Manhattan being known as the "little apple", LAPD wanted to rebrand themselves to be more appealing to kids while still coming across as professional and trusted by adults. LAPD wanted to maintain the imagery of the apple but still stand out from other businesses that utilize the "little apple" name. The result is a fun, simple logo that utilizes the negative space inside the apple to show a molar, creating a memorable visual mark that speaks to the industry they operate within.
Work done while at QueenBee Marketing